About Beghou Consulting

Beghou Consulting Inc. is a global management consulting firm founded in 1993, specializing in providing end-to-end commercial solutions for the life sciences industry, particularly pharmaceutical and healthcare companies. Headquartered in Evanston, Illinois, with offices across the U.S. and in India, Beghou helps clients maximize their sales and marketing investments. Their expertise lies in leveraging deep industry knowledge, data science, advanced analytics (including AI), and proprietary technology platforms (like Mainsail for commercial operations and Meridian for territory design) to offer services such as:

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• Sales Force Design and Optimization (e.g., segmentation, targeting, incentive compensation)
• Forecasting
• Commercial Operations Support
• Marketing Research
• Data Solutions and Analytics
• Go-to-market strategies and product launch planning

Essentially, Beghou Consulting partners with life sciences companies to navigate complex market dynamics, improve patient outcomes, and drive commercial success through data-driven insights and innovative strategies.‍

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Problem

Beghou Consulting engaged us to envision and chart a UX and visual design evolution for specific products. The stakeholders highlighted inconsistent experiences and workflows reported by sales teams and users across the various modules of these products. There were also long-standing UX challenges that needed to be addressed, systemically.

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Solution

After understanding the client's vision for their platform, we developed a comprehensive redesign strategy. Our approach included competitive analysis of similar products and current Enterprise SaaS solutions, focusing on navigation patterns, user workflows, and data presentation.

‍We presented multiple low-fidelity design concepts before finalizing visual treatments and color palettes. The deliverables included a fully interactive prototype for internal and external stakeholder alignment, comprehensive UI guidelines and design language documentation, and a strategic framework for AI integration based on industry best practices.

Throughout the engagement, we collaborated closely with the client's leader, product, and development teams, incorporating regular feedback to ensure alignment with their technical and business objectives.

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What we’ve done

• Discovery with CTO, Product, and technology leaders.
• Audited the current offerings.
• Performed a competitive analysis of the platform.
• Reimagined Information Architecture for the entire platform while keeping the sanctity of current flows.
• User Flows for the New Product Design.
• New design system based on a new UI toolkit.
• Generated design options using UX Pilot, Bolt.new, and Cursor for a faster turnaround on the feedback.
• HiFidelity product design in Figma as clickable prototypes.
• Provided best practices on Grids, Dialogs, and popups.
• Provided best practices on Dashboarding and Visualization standards
• Bi-weekly and weekly engagements with the entire team.